African designer promotes ethical fashion at London Fashion Week

Euphemia-Ann Sydney-Davies

It’s a classic tale of making waves in the industry. Euphemia-Ann Sydney-Davies fled Sierra Leone at the height of the civil war as a child refugee. Now she is leading the way for ethical fashion at the London Fashion Week.

The designer showcased a fantastic three-piece suit made from Ghanaian cloth at a fashion event hosted by Kate Middleton, Duchess of Cambridge, at Buckingham Palace. This happened, thanks to an initiative that connects British designers to former British colonies.

The Commonwealth Fashion Exchange, created by Livia Firth, aims to create platforms and build bridges between artists and designers from former British colonies and major names in the industry and allows them to showcase their works on the British stage.

Designers such as Sydney-Davies are paired with the likes of Stella McCartney and Karen Walker and have the opportunity to collaborate with major brands such as Burberry through the exchange scheme.

“Major fashion brands and leading designers should take note and strive to be ethical and sustainable,” says Sydney-Davies. “We should control where [the garments] come from and how they’re made,” she adds.

Ethical fashion entails sourcing materials from sustainable sources that don’t harm the environment. Every year, the fashion industry produces hundreds of tonnes of waste in South Africa alone.

Sydney-Davies is hoping to spread awareness of the excessive waste in the high fashion industry by creating captivating garments from ethically- and sustainably-sourced sources.

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1 Comment

  1. Can the fashion industry be sustainable? on 28/03/2018 at 10:21 am

    […] African designer is leading the way for ethical fashion in […]



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