Think twice before simply throwing out your old and unwanted clothing. Donating items that you no longer wear gives your garments twice the lifespan and is a great way to give to those less fortunate and in need.
There are dozens of charity shops, NGO’s and shelters in the city, such as St Annes Homes, Lifeline Charity Shops, Help the Rural Child, Nazareth House, St Luke’s Hospice, Salvation Army, The Friendly Shop, St Giles Association for the Handicapped, It’s Your Turn, Home of Hope, TEARS Charity Shop and The Haven that could turn your trash into treasure!
Clothing brand, H&M, is doing its part in saving the planet via its commitment to changing the way they make, use and dispose of clothes through their incredibly innovative garment collecting initiative. This initiative was launched in response to the fashion industry using an unsustainable amount of resources to produce new clothing.
“We believe fashion is far too precious to end up in landfills. That is why in 2013, we launched our garment collecting initiative worldwide. You can drop off your textiles – no matter brand or condition – in all our H&M stores across the globe.”
H&M does not profit from the returned garments but rather, the revenues from items collected and sold to I:Collect are donated to UNICEF South Africa’s Early Childhood Development programme and invested in recycling innovation.
According to H&M South Africa spokesperson Conrad Roselt, “H&M South Africa is launching Bring It, a campaign that encourages people to keep on handing in their unwanted garments in H&M stores, thus helping to close the loop on fashion. By doing so, less garments go to landfill.”
View the Bring It campaign film here
“Far too much fashion ends up in landfills as every year thousands of tonnes of textiles are thrown away with household waste. As much as 95% of clothes thrown away could have been re-worn or recycled.”
Customers can help by simply donating unwanted clothes or home textiles to any local H&M store. Once the old garments have been dropped off in a store, H&M’s recycling partner I:Collect collects and sorts them into three categories:
- Rewear – clothing that can be worn again and will be sold second hand
- Reuse – old clothes and textiles will be turned into other products
- Recycle – everything else is turned into textile fibres
Since H&M launched their garment collecting initiative, they have gathered more than 55,000 tonnes of garments! The goal is to increase the number of garments collected every year so that they reach a total collected volume of 25,000 tonnes per year by 2020. And, as an added bonus, customers will get a voucher for 15% off any purchase!
Trip Clothing & Accessories are handmade in Cape Town with pride and are available both locally and internationally for immediate delivery. Browse our online store or come and visit us at the Watershed, The V&A Waterfront’s home of African craft and design. Contact us on +27 82 781 6793 or via email at firstname.lastname@example.org
We create skirts, dresses, tops, head wraps, sweat tops, t-shirts, belts, shoppers, handbags, cosmetic purses and toiletry bags using African print, 100% cotton, denim, canvas, leather, and pu vinyls.
Email email@example.com directly for wholesale pricing. Note that minimums do apply to wholesale orders.
Picture: H&M Group