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Movement to wear local labels gains traction

The Wear SA Fashion Festival is gaining popularity through its #IWearSA movement that aims to promote local brands. The festival hopes to boost the South African clothing and textile industry by encouraging people to buy more local labels from South African designers, retailers and manufacturers. The festival runs in conjunction with SA Fashion Week and…

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Recycle your unwanted clothing

Think twice before simply throwing out your old and unwanted clothing. Donating items that you no longer wear gives your garments twice the lifespan and is a great way to give to those less fortunate and in need. There are dozens of charity shops, NGO’s and shelters in the city, such as St Annes Homes,…

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Celebrities who rocked Ankara

With films like Black Panther smashing box office records, African print has taken the fashion world by storm. Ankara is now globally accepted and even celebrated as a symbol of pride and elite fashion. Here are a six Hollywood stars that have elegantly embraced and totally rocked African Ankara print fabric: Beyonce Knowles Queen Bey…

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Can the fashion industry be sustainable?

Fashion trends come and go as quickly as the seasons and styles change on a monthly basis. All of this requires new designs and materials, which can take its toll on the environment. So, can the fashion industry be sustainable? It is estimated that by 2030, the fashion industry will need 50% more water, its…

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African head wrap styles

African head wraps are one of the most versatile of all fashion accessories. According to PBS, “Head wraps originated in various parts of Africa, particularly in West Africa.” Over the years head wraps have gone from “an object of oppression” to “a vehicle of empowerment and a memento of freedom.” Today, absolutely everyone is wearing…

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Euphemia-Ann Sydney-Davies

African designer promotes ethical fashion at London Fashion Week

It’s a classic tale of making waves in the industry. Euphemia-Ann Sydney-Davies fled Sierra Leone at the height of the civil war as a child refugee. Now she is leading the way for ethical fashion at the London Fashion Week. The designer showcased a fantastic three-piece suit made from Ghanaian cloth at a fashion event…

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How to make your own Ankara belt

Ankara belts are a great accessory to any outfit that just needs a little extra pop and embellishment. In order to make your own simple Ankara belt at home you are going to need the following inexpensive items: Ankara material Marco (see video) Tape rule Transparent ruler Two pairs of scissors Knife Punch Buckle Rivet…

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The Ugandan Fashion Industry

While Uganda continues to struggle with systemic challenges facing the fashion industry, it still remains one of the most active and thriving sectors in the country. The number one challenge still facing the industry continues to be the based around the myth that imported clothing, commonly known as “mivumba” in Uganda, means better quality. Figures…

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What’s in store for SA’s clothing stores?

The future of local clothing retailers is looking positive, despite facing stiff competition from multinational brands. The same cannot be said for retailers abroad as new technologies have led to the possibility of e-commerce and automated delivery. This is the view held by Brett Kaplan, a retail consultant, during a talk he gave at the…

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The Maasai own the intellectual property to their cultural prints and patterns © Harvey Barrison

Top fashion brands in hot water for cultural appropriation

The Maasai’s range of blue-and-red checkered prints are their intellectual property © Harvey Barrison. The red and blue checkered prints of the Maasai are a key cultural signature of the Tanzania- and Kenya-based ethnic group. These prints have long been used on the runways and in the collections of top fashion brands such as Ralph…

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