Can the fashion industry be sustainable?

we made your clothes

Fashion trends come and go as quickly as the seasons and styles change on a monthly basis. All of this requires new designs and materials, which can take its toll on the environment. So, can the fashion industry be sustainable? It is estimated that by 2030, the fashion industry will need 50% more water, its…

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African designer promotes ethical fashion at London Fashion Week

Euphemia-Ann Sydney-Davies

It’s a classic tale of making waves in the industry. Euphemia-Ann Sydney-Davies fled Sierra Leone at the height of the civil war as a child refugee. Now she is leading the way for ethical fashion at the London Fashion Week. The designer showcased a fantastic three-piece suit made from Ghanaian cloth at a fashion event…

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What’s in store for SA’s clothing stores?

who made your clothes

The future of local clothing retailers is looking positive, despite facing stiff competition from multinational brands. The same cannot be said for retailers abroad as new technologies have led to the possibility of e-commerce and automated delivery. This is the view held by Brett Kaplan, a retail consultant, during a talk he gave at the…

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Top fashion brands in hot water for cultural appropriation

The Maasai own the intellectual property to their cultural prints and patterns © Harvey Barrison

The Maasai’s range of blue-and-red checkered prints are their intellectual property © Harvey Barrison. The red and blue checkered prints of the Maasai are a key cultural signature of the Tanzania- and Kenya-based ethnic group. These prints have long been used on the runways and in the collections of top fashion brands such as Ralph…

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A-list celebrities turn to Ivorian stylist

Jenke Ahmed Tailly styles A-list celebrities ©FashionGhana.com

Jenke Ahmed Tailly with Naomi Campbell ©FashionGhana.com Hollywood’s most glamourous and influential celebrities, including Beyoncé and Kanye West, are turning to an Ivorian stylist for their garments. Jenke Ahmed Tailly, from Cote d’Ivoire, is using his African heritage to inspire his eye-catching clothing and the attention of A-list celebrities. Previously working as a model, Tailly…

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2018 African fashion trends

What looks and styles will take off this year, filtering down from African high fashion to the mainstream clothing industry? African fashion has grown in popularity recently, with more A-list celebrities from the United States opting to wear African-inspired prints and accessories. African fabrics and beauty products are growing industries across the globe, from usage…

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